FREE SHIPPING ON ALL U.S ORDERS $75+

0

Your Bag is Empty

BEHIND THE DESIGN: LOVE GRENADE

May 06, 2020 1 min read

soundoff.clothing.mens.womens.style.tops.pants.grenade.love

I loved making this. For spring this year, we wanted to go with some trippy psychedelic colors and themes. The designs feel like they’re almost under blacklight, and I was very inspired by Woodstock and Haight-Asbury, protest posters and album covers from the acid-induced ’60s.

For this design, I was working with the grenade being a symbol of rebirth and life, instead of death. How do you make this weapon about peace instead of war? You make it explode into a cloud of cannabis leaves, flowers, and butterflies.

At SOUNDOFF we’re leaning into the connection between spirituality and pot, as well as its connection to creativity and “the blooming of peace.” All things that are the antithesis of war.

soundoff.clothing.mens.womens.style.tops.pants

The placement and shape of the grenadealso echo the anatomical heart. That’s what this design is really about: What is growing from your heart? If your heart is the garden of your soul, what do you sow there? Is it war? Is it peace? What is your greater intention for the world?

Bret Grafton / Art Director

Suzanne Claussen / Editor


Leave a comment

Comments will be approved before showing up.


Also in THE EDITION (BLOG)

Follow Your Yellow Brick Road
Follow Your Yellow Brick Road

August 30, 2024 2 min read

Imagine Dorothy and her friends voting for the Wizard of Oz, each valuing different traits. Our democratic voting process holds some unique similarities requiring all of us to reflect on what qualities our leaders should possess.
Read More
Black Jobs Matter – Beyond the Statement
Black Jobs Matter – Beyond the Statement

August 22, 2024 2 min read

Black Jobs Matter is a movement championing education, empowerment, and economic growth. Wear apparel that symbolizes change and contributes to a better future for all.
Read More
SOUNDOFF STYLE EDIT:  LAYER BY LAYER
SOUNDOFF STYLE EDIT: LAYER BY LAYER

December 24, 2020 1 min read

Layering in the winter is as much about seasonal comfort as it is about bringing out your own personal style.
Read More