Behind the Design: A Moth To A Flame

May 19, 2020 1 min read

Behind the Design:  A Moth To A Flame

Named for the Roman Goddess of the moon, the nocturnal Luna Moth lives only a week or so,spending that time in the comfort of darkness and flying by moonlight. Midnight is usually their “calling time” when they mate, and adult moths do not eat. Their lives are only consumed with mating and procreation. They are transient flashes of light and color in the dark.

Luna Moths symbolize a connection to the moon as a spiritual journey. They are icons of rebirth and dreams. They are also considered lucky, because they are so rare. Unfortunately pesticides, pollution, and the loss of habitat have led the Luna Moth to be on the endangered species list.

From a design perspective, I was focused on the Luna Moth as a symbol of transformation and “The Divine Spark” of inspiration. Much like lightning they only appear for brief moments and are gone. There are lightning bolts drawn into the wings, trippy representations of the sudden bursts of light that are the lives of Luna Moths. These embroidered patches keep their hallmark chartreuse color, and the mix of fuchsia thread make them really jump off the fabric. They have an almost phosphorescent quality.

For more information on endangered species please visit the World Wildlife Fund at worldwildlife.org.

Bret Grafton / Art Director

Suzanne Claussen / Editor


Leave a comment

Comments will be approved before showing up.


Also in THE EDITION (BLOG)

soundoff.clothing.mens.womens.style.tops.pants.grenade.love
BEHIND THE DESIGN: LOVE GRENADE

May 06, 2020 1 min read

For this design, I was working with the grenade being a symbol of rebirth and life, instead of death.
Read More
I STAND FOR...
I STAND FOR...

April 03, 2020 2 min read

Our I Stand For product and campaign embraces the movement we are so proud to see happening, even during the deafening silence of self-isolation. 
Read More
I'M VOTING FOR...
I'M VOTING FOR...

April 03, 2020 2 min read

Voting is one of the most important rights and responsibilities afforded to U.S. citizens. A right that has been achieved through a legacy of social activism and long-fought battles between the people of this great nation and the government that its citizenry establishes.
Read More