PRESS

Born In The USA: Hoodies Are Raising Record-Breaking Revenue With Style - October 27, 2020
More to the point, the current product offerings are the originators of a new role in menswear. In fact, a handful of designer brands presented hoodies that rules the runway from Europe to the USA, and rightly so, after all, America invented the hoodie!
The Best Men’s Vote Clothes and Accessories 2020 - October 21, 2020
Red, Blue, or indifferent; the upcoming election is sure to be one of the most historic in our lifetimes. According to the U.S. Elections Project’s numbers, on Tuesday, October 20, 2020; voters had already cast more than 35 million early votes, with two weeks to go until Election Day.
Brands donate a part of their proceeds to important causes -
July 02, 2020
A small way to help? Purchase products that align with the organizations you care about.

Sportswear International in the "Gallery" - Jan 31 2020
Founders Daryl Sneed and Bret Grafton donate 10% of all proceeds to non-profits organizations that promote social and political change.

Violet's SOUNDOFF feature on Beauty Inside Us - Jan 28th 2020
When I saw the Savage Beast Sweatshirt, I knew I had to have it. Since it’s been so cold in LA (under 70 degrees IS cold), I have a new obsession with sweaters. When I first put on the Savage Sweatshirt, I refused to take it off. The material is like butter on my skin and I can wear this every single day. I love the fierce tiger patch right in the middle to show I’m not to be messed with.
essence.com - Dec 28th, 2019
In this political climate, sometimes a little retail therapy can do the trick. But, with a big year ahead of us like the 2020 election, we can only hope for better results next year. One brand that is doing the work is Soundoff. The new gender-neutral streetwear label is disrupting the market with its inclusive approach and political focus. With its third release, “Life, Liberty, and Happiness,” Soundoff takes a collegiate approach to the political year in 2020.

Askmen - Sep 13th 2019
Hustle, hustle, hustle was the name of the game for Bret Grafton. For most of his career, anyway. As he put it: he used to have 40 or so outside clients a year, all bringing a variety of projects and opportunities.














