A brand is born.
In 2015, three friends with three distinctively different backgrounds came together around a common goal – to develop a cross-generational lifestyle brand that embodies and celebrates contemporary expression. Our inspiration drew from the iconic people and events that have helped shape our culture and history.
soundoff is the fusion of art, design, fashion, and expression. Our products offer a unique solution for fashion-minded individuals seeking individuality in a contemporary world saturated with digital/media "white noise" and manufactured uniformity.
soundoff brand elements are designed to infuse our products with the spirit of authentic expression:
This combination of two very common words in the English language creates a unique name for our brand. soundoff is about having your opinions, viewpoints, and inner voice heard in a world that needs to hear it.
The headphone is a device that over its lifetime has transitioned from being a passive and functional device used solely for listening to a modern-day essential in today’s digital and mobile world. It has been transformed into a style and fashion accessory that facilitates interaction with our greatly expanded “virtual” community.
We designed our products to similarly let you transition from wearing clothing that solely conveys aesthetics to wearing gear that actively conveys both your sense of style and a deeper sense of self-expression.
Icons— Jack. Harry. Josephine. Their names are an enduring legacy to authentic expression. Our creative transformation stylizes and celebrates culturally significant people whose journey, spirit, and authenticity offer insight and relevance to today’s world. Art is life, expression is living.
The soundbox is our graphical device, predominantly rectangular in shape, used to frame and communicate everything from our brand name to expressive messaging on our product.
Personas—illusionist, provocateur, iconoclast, and virtuoso to name just a few—are expressive categories that give voice to our icons and, in turn, allow communication of our inner authentic selves.
Idols are graphic designs combining our headphone logo and personas into symbols that deliver a truly signature way to wear and convey expression.
The T-shirt. A widely embraced wardrobe essential that serves as the perfect canvas for designing expression. We intentionally select every garment, style, and color for each soundoff design to complement the art and best communicate its message.
We work closely with our printer and embroiderer to ensure translation of design to garment. Our gear offerings—t-shirts, tanks, and hats—are hand screened and embroidered, adding to the curated expression. Slight variations in elements in design are a result of the labor-intensive, hand-based methods involved in the various screening processes employed, including CMYK, simulated, discharge, foil, and burnout.
Our capsules are limited in quantities and selectively produced to bring distinctive products to our customers. We encourage use of our preview & pre-order to reserve items of interest in advance of their release as new arrivals. We continually monitor wish lists and email requests to potentially offer re-releases and additional versions of designs that generate high interest.
Our online magazine that houses everything from how to wear soundoff offerings, to fascinating fashion and expression–related topics, to peeks behind our creative and editorial processes.
- soundoffstyled: How can a t-shirt be worn as more than just a t-shirt? soundoffstyled illustrates styling options for each new soundoff capsule by pairing our new arrivals with the perfect jeans, blazers, ties, shorts, and athleisure wear, for around-the-clock fashion. Everything is fair game. Our team is well-versed in creating looks that can be created right out of your closet and offering suggestions that prepare you for the everyday runway.
- soundoffsays: What do Mata Hari, Josephine Baker, Jack Kerouac, and Harry Houdini share in common with each other, and, more importantly, how does their legacy impact expression today? soundoffsays is our forum to provide insight into the “why” behind our selected personas and icons.
- soundoffpresents: A picture is indeed worth a thousand words. soundoffpresents is where our brand visually “comes alive” through video and photography that runs the gamut from highly stylized editorial to light-hearted, stripped-down behind the scenes moments. Here you can explore the entire creative process behind how we ideate and design expression.
Pittsburgh, St. Louis, Milwaukee, Chicago, Atlanta, and now back to Chicago—the many cities Drew called home during his adult life as he pursued the corporate “holy grail.” After successfully beginning his career in sales (BA, Miami University) and obtaining his MBA (Washington University; Olin), Drew held a variety of positions in brand, channel, and customer marketing for Fortune 500 companies that taught him the secrets to creating a strong brand and communicating and connecting to the consumer in a unique way. As someone whose corporate exterior always encased a more creative interior, soundoff provides the perfect playground for Drew to merge his marketing skills with a brand that truly speaks to his love of self-expression.
A recovering pre-med/biochem major (BS, Rhodes College) who found the light by attaining his MBA (Washington University; Olin) immediately after undergrad, Daryl’s path to fashion and design definitely hasn’t been the most traditional. Daryl spent his corporate life as a management consultant working with two global consultancy organizations and as an executive with a health care analytics/intelligence company. Hidden well beneath that science and math surface was the burgeoning desire to explore more creative avenues. Daryl put his consulting and project management skills to use by jumping headfirst into building a women’s design business (ricorso) from the ground up while working full-time. soundoff is the platform for Daryl to merge his mastery of spreadsheets and presentations with his love of fashion and design. Daryl works closely with creative, marketing, and operations to ensure integration of the brand’s art and messaging into its core offerings. What clearly drives Daryl is to have a foot planted in both creative and analytical worlds.
Bret Grafton is a Chicago-based artist, photographer, and creative producer with BAs in photography and film from Loyola University. From designing soundoff’s original artwork to capturing its visual campaigns, Bret is the artist in residence for the brand at large. Blending evocative imagery and rock-star art direction, Bret is a content monster whose background includes collaborating with amazing brands. His work is always storytelling and emotional connection first. As an artist, Bret’s designs and paintings are a mix of screen prints, pop art, and pulp iconography. Bret’s vision is impactful, vivid, and graphic. One of his strongest-held beliefs is that art really can change the world—something beautifully crafted can touch you in a redolent and searing way and leave its mark on you. Bret also believes in the power of a great beard, inspired ink, and tequilas with sweetness that you can taste for days.
A finance, accounting, and management guru (BS, Rutgers; MBA, NYU-Stern) with 20+ years of experience in the field, Chuck loves new challenges and adventure, which led him to his current role with soundoff. Starting in early 2016, he helped refine soundoff’s business and financial strategies and he then helped build out operations as the launch approached. Chuck was voted the least likely to be the fashionista of the team, but he is a master at all things driven by process and numbers and has a passion for building and fixing things. When he’s not working at building soundoff or gut rehabbing a house, he loves traveling the world, skiing, biking, and playing tennis.